If you’re creating content online—whether for social media, email marketing, landing pages, or even YouTube—there’s one golden rule you can’t ignore:
Your hook is everything.
A great hook gets people to stop scrolling, start reading, and ultimately take action. A weak hook? It gets ignored, no matter how good the content is that follows.
That’s why we’ve put together this Free Prompt Bundle: 20 Hooks That Work Anywhere—so you’re never stuck staring at a blinking cursor again.
These hooks are versatile, proven, and designed to work across platforms like Instagram, LinkedIn, TikTok, Facebook, X (Twitter), and email. Whether you’re a freelancer, coach, business owner, or content creator—these will save you time and improve performance.
Why Hooks Matter So Much
Think about how you scroll on your phone:
You’re flying through a feed until something catches your eye. That “something” is almost always the first line—the hook.
A good hook:
- Captures curiosity
- Creates emotion or urgency
- Promises a benefit or transformation
- Makes people want to read more
Whether you’re writing a post, recording a video, or drafting an email, your first sentence sets the tone for everything that follows.
How to Use These Hooks
This bundle of 20 hooks is designed to be:
✅ Easy to customize
✅ Platform-neutral
✅ Attention-grabbing
✅ High-converting
Use them as:
- The first line in a social media post
- A subject line in your email newsletter
- The opening sentence in a blog post
- The start of a sales page or ad
- An intro for a video or reel
Now, let’s dive into your free hooks 👇
🎁 20 Free Hooks That Work Anywhere
These are copy-and-paste prompts—customize them to match your tone, niche, or product:
🚀 Curiosity-Based Hooks
- “You’ve been lied to about [topic]…”
- “No one talks about this, but it changed everything for me…”
- “This one shift made me 10x more productive.”
- “Most people do [X] when they should really be doing [Y].”
- “Ever wonder why [something common] never works for you?”
🎯 Problem-Solution Hooks
- “Struggling with [pain point]? Here’s what actually works.”
- “This is what helped me go from [problem] to [result].”
- “If [pain point] is keeping you stuck, try this.”
- “Here’s how I fixed [problem] without [common solution].”
- “Tired of [frustrating experience]? This might help.”
🔥 Bold, Pattern-Interrupt Hooks
- “Unpopular opinion: [hot take].”
- “Stop doing this if you want to grow.”
- “Here’s what I’d do if I had to start over from scratch.”
- “I ignored this advice for years—and it cost me.”
- “Nobody wants to hear this, but it’s the truth.”
💬 Relatable & Story-Driven Hooks
- “3 months ago, I was completely lost. Here’s what changed.”
- “I never thought I’d share this publicly, but…”
- “Here’s the real reason I started doing [X].”
- “The moment that made me rethink everything…”
- “I used to believe [old belief], until this happened.”
How to Make These Hooks Work Even Harder
Once you have the right hook, your next steps matter just as much:
- Back it up with value. The post should deliver on the promise the hook made.
- Use formatting that supports readability. (Short paragraphs, emojis, bold text)
- Always include a Call-To-Action (CTA). Tell people what to do next—comment, click, DM, sign up, etc.
- Add a relevant visual. Especially on Instagram, LinkedIn, and Facebook, strong visuals increase engagement.
Bonus Tip: Test and Track
Not every hook will perform equally for every audience. Use these hooks in A/B tests across your content and pay attention to what drives:
- Click-throughs
- Saves and shares
- Replies or comments
- Conversions
Then, double down on what works best for your audience and niche.
